Objective
- Create a dynamic student recruitment campaign for Eden Theological Seminary that focuses on highlighting the student experience while communicating the institution's curriculum goals and capacities.
Scope of Work
- Conceptualize and create digital and print materials for the recruitment campaign
- Conduct student market research and utilize student responses to craft campaign messaging
Deliverables
DIGITAL: Campaign hashtag, social media graphics with student responses + corresponding motion graphics
PRINT: Banner, trifold brochure, table stand banner
MARKET RESEARCH: Interview questions & student responses
